Google has tried to keep Google Search, one of its biggest money makers, since the adoption of relevant applications is widespread. Now that everyone is to spend most of their time inside applications on their mobile devices, there is an amount of less and less reason for users to use Google as opposed to the mere opening of a application. The company started to index the contents of applications, about two years ago, Google Search enables users to find the best results if they are within an application or on the web. Now that Google has more than 100 billion deep links in applications in the benchmark (including Facebook, Instagram and others), the company finally takes the next step to get users something really unique.
Google announced today it will begin to show some content “app-first” inside Google search. For starters, Google will now not only display the results within search that matching web content, but also show information from applications that do not have corresponding web content. This means that if you need a hotel reservation, you will not only get information from HotelTonight.com but also mobile HotelTonight.
Google says it blows both of these new ways to search with a small group of partners, including HotelTonight, Chimani, daily horoscope and metro New York. More partners will be added to this list in the future.
In addition, you will also start to see an option “Stream” some applications that you do not have installed, from Google (as long as you are on a good Wi-Fi). Once you see the “Stream” button next to the result of the application of HotelTonight you will get a streaming version of the application so you can quickly find what you need, just as if you were in the application itself. If you want to go a little further, you can install the application on your device with a single click. Google says that this distribution method uses a new technology based on the cloud with which they are currently experimenting.